To stay relevant in the mainframe storage marketplace, Sun wanted to demonstrate its commitment to mainframe customers and position itself and its employees as influential mainframe storage thought leaders. So Sun looked to KLM, and we helped them plan a social marketing approach.

KLM worked with Sun to create a community, centered around a mainframe storage blog, where customers could stay connected to all things mainframe. The blog created a forum for Sun to lead the discussion and share relevant information, important ideas and the newest innovations with their customers and anyone interested in the mainframe storage space.