KLM designed and developed a new sales kit, which was unique and reflective of Google—but with an "enterprise" feel. Using elements of the instantly recognizable Google logo as well as the products themselves, KLM designed eye-catching, color-coded materials. The copy articulated the customers' challenges and clearly communicated the benefits of the Google solutions.
Attention to design ensures the audience doesn't have to work to get the message. Roll over or click on the callout points in the sample to the right for more details. |
