Sun tasked KLM with creating a national demand generation campaign that would deliver 20% of the annual marketing pipeline. Reaching this aggressive goal would require an attention-getting creative concept with a compelling hook.
Sun offers many eco-friendly technology solutions and educational institutions have a responsibility to lead by example. KLM created a positioning strategy that combined the benefits of EEMG with those of Sun's planet-friendly portfolio, educating the higher education industry about the gains in going green.
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