Like most industries, Retail has been forced to do more with less in this economic downturn—while still keeping customers coming through their doors. Cisco’s Lean Retail Architecture addressed these challenges by helping retailers save money on updating or maintaining existing IT infrastructures, as well as enhancing business flexibility.
By testing a combination of email and banner advertising, KLM created a demand generation campaign that built awareness of the solution and generated response from retail organization decision makers.
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